Sep 19, 2025
·Emily Kho
SeatGeek is the Official Ticket Marketplace of the Alabama Crimson Tide, and the platform is deepening its ties to one of college football’s most storied programs through a Name, Image, and Likeness (NIL) partnership with linebacker Deontae Lawson.
Known as the leader of Alabama’s defense, Lawson now represents both the toughness of the Crimson Tide and an easier way for fans to get to Bryant–Denny Stadium this fall.
With the code LAWSON10, fans can save 10% off up to $25 on SeatGeek purchases during the 2025 season. It’s an exclusive offer that lets fans show their support while securing the best seats to see Alabama chase another SEC title.
For SeatGeek, partnering with Lawson is about more than just tickets. It’s about connecting fans to the heart of Alabama football. For Crimson Tide supporters, it’s another way to celebrate one of the program’s brightest stars.
From Mobile to Tuscaloosa
Deontae Lawson’s journey to becoming Alabama’s defensive captain started in Mobile, Alabama, where he starred at Mobile Christian High School. A dominant two-way player, he earned recognition as one of the top linebackers in the country, tallying more than 130 tackles, 10 sacks, and multiple interceptions his senior year.
Recruiting outlets ranked Lawson as a consensus four-star prospect and one of the top 10 linebackers nationally in the class of 2021. With his size, speed, and instincts, he was a natural fit for Nick Saban’s defensive system.
His decision to stay in-state and commit to Alabama was seen as both a major recruiting win and a sign of his loyalty to his roots.
Becoming the Anchor of Alabama’s Defense
After redshirting his freshman year, Lawson began working his way into the rotation in 2022. By 2023, he had emerged as a key starter, finishing with 67 tackles, 5 tackles for loss, and 3 sacks. His breakout season not only earned him SEC recognition but also solidified him as the next great linebacker in a program known for producing defensive legends.
In 2024, Lawson took another step forward, becoming Alabama’s defensive signal-caller. Coaches praised his ability to diagnose plays and lead the unit, while teammates respected his steady presence on and off the field.
His performance against Ole Miss (where he recorded 11 tackles and a sack) was a defining moment that showcased his leadership in crunch time.
Now entering 2025, Lawson is viewed as one of the top linebackers in the country. Analysts project him as a first-round NFL Draft pick, citing his sideline-to-sideline range and his ability to excel against both the run and the pass. For Alabama fans, he is the heartbeat of the defense.
Leadership Beyond the Numbers
Lawson’s value to Alabama extends well beyond his stats. As a captain, he has become the voice of the defense and a mentor to younger players adjusting to the intensity of SEC football. Known for his humility and discipline, Lawson has earned the respect of his coaches by always putting the team first.
Off the field, Lawson is active in community outreach and represents the Crimson Tide with pride. His commitment to character and leadership makes him a natural NIL partner for SeatGeek, a brand that celebrates connection, integrity, and fan engagement.
SeatGeek and the Alabama Fan Tradition
There’s nothing quite like a Saturday in Tuscaloosa. From the Walk of Champions to the roar of 100,000 fans inside Bryant–Denny Stadium, Alabama football is one of the most iconic experiences in college sports.
With SeatGeek as the Official Ticket Marketplace of the Crimson Tide, fans have a seamless way to be part of that tradition.
SeatGeek makes it easy to buy with confidence thanks to features like interactive seat maps, transparent all-in pricing with no hidden fees, and a mobile-friendly checkout.
Whether you’re grabbing seats for a rivalry clash against Auburn in the Iron Bowl or locking in tickets for a playoff push, SeatGeek delivers a stress-free ticketing experience.
And now, with Deontae Lawson’s exclusive code, LAWSON10, fans can save while supporting one of Alabama’s defensive leaders. It’s a partnership that brings together tradition, technology, and the athletes who make the game unforgettable.
Roll Tide: Be There This Season
Alabama football is defined by excellence, discipline, and the unwavering support of its fans. With Deontae Lawson leading the Crimson Tide defense and SeatGeek making it easier than ever to grab tickets, the 2025 season promises to be one to remember.
So rally your friends, wear your crimson and white, and make your way to Bryant–Denny Stadium. Get your tickets on SeatGeek, use the code LAWSON10, and get ready to cheer on the Tide.
Roll Tide!