Last updated on: Jul 12, 2024
SeatGeek is committed to protecting your privacy and creating a safe and secure online environment for anyone who visits and buys on our Services.
This SeatGeek Privacy Notice ("Privacy Notice") explains what type of personal information SeatGeek, Inc. and its subsidiaries (together, "SeatGeek") collect from or about you when you access or visit our mobile applications ("Application") and website located at www.seatgeek.com ("Site", and together with the Application, the "Services"), why and how we use it and the rights you have over your personal information.
To better protect your personal information and privacy, we advise you to carefully read this privacy notice before accessing or using the Services.
SeatGeek is referred to in this notice as "SeatGeek", "we", "us" or "our", as the context requires. The term "you" (and "your", as applicable) refers to you, the individual using the Services.
We collect personal information that you voluntarily provide to us when you create (and later modify) your user account for the Services, while you access and use the Services or interact or correspond with us or with other users of the Services.
This may include, for example, your name, home and billing address, email, phone number, date of birth, user names combined with passwords, security questions plus answers, financial information (such as credit card or bank account number), free text notes, email correspondence with our customer support, favorite teams, shows or artists, purchase or viewing history, additional personal information which may be required in order to authenticate or identify you or the information you provide us with, etc. For users selling tickets on our marketplace, we collect the following information to complete payments: name, date of birth, social security number and/or tax identification numbers, address, and bank account information.
In some situations, the information you provide may be considered sensitive data under applicable law. This includes any information you may provide concerning your disabilities, which we collect for purposes of providing appropriate access to and/or special seats at event premises.
When you access or use the Services, we automatically collect information about your visit, including:
We and our third-party partner and service providers (such as Meta) use various technologies, including cookies, web beacons, pixels, and other similar storage technologies when you interact with our websites or apps to collect information concerning your online activities, such as the device and browser information, the pages you visit and the content you view. This may include the use of session-recording technology to help us perform a number of functions, including to analyze purchase behavior and optimize our checkout process. We may also use third-party analytics tools (such as Google Analytics) to obtain such information.
Cookies are small data files stored on your computer or portable device when you visit certain web pages. They are used as a mechanism for websites to remember things that a website browser has done in the past, for example, clicking on certain buttons or logging in at a previous time. Cookies help us improve the user experience and allow us to personalize our Services, assess which areas and features of our Services are popular and understand customers' usage of the Services.
We also allow third parties and service providers to use online-tracking technologies on our websites for product analytics and advertising, which includes the management and display of advertisements specific to your interests. Third parties and service providers use this technology to provide advertising about products and services tailored to your interests on our websites, as well as those of third parties. The SeatGeek mobile app does not utilize cookies for tracking purposes.
Managing Cookies and “Do Not Sell”
Where these online tracking technologies are deemed to be a “sale” or “share” (which includes targeted advertising, as defined under the applicable laws) under one or more U.S. state privacy laws, you can opt-out of these online tracking technologies by submitting a request through the “Your Privacy Choices” link available at the bottom of the SeatGeek website and mobile app, or via the “Contact Us” section of our Privacy Notice below. While we will always honor your choices based on applicable privacy laws, this may result in the certain features in our website or app no longer being available.
Please note that if you opt out through Your Privacy Choices, you will need to renew your opt-out choice if you visit our website from another device or browser, or if you clear your cookies because your request to opt out will be linked to your browser only.
You can also manage cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies. Please refer to the instructions or the online help files available via your relevant browser if you wish to manage cookies in this way. Alternatively, please visit www.allaboutcookies.org or optout.aboutads.info/ for further information. To manage cookies relating to targeted advertising activities, you can visit www.youronlinechoices.com. To opt-out of being tracked by Google Analytics across all websites you can visit tools.google.com/dlpage/gaoptout. If you are accessing our services from Canada, please visit: www.aboutads.info or youradchoices.ca/.
We may also disclose information, such as your email address, to our advertising partners so they can show you ads that are more relevant to your interests or market their products to you. To opt-out of “sales” or “sharing” of data, or “targeted advertising” associated with your email address or SeatGeek account, please complete the “Your Rights” form found in Your Privacy Choices.
We may also obtain personal information from other sources and combine that with personal information we collect directly. For example, we may collect personal information about you from third parties, including but not limited to our partners, identity verification services, fraud detection service providers, credit bureaus, mailing list providers and publicly available sources.
We use the personal information we collect primarily to provide you with the products and services, to operate, personalize, maintain, support, host, enhance and improve the Services and your user experience, in order to meet our contractual obligations to others, comply with our obligations under applicable law, protect and exercise our legal rights, protect the security of our systems and the privacy of our customers, and otherwise protect or further our legitimate interests. Personal information may be stored or processed outside of your country of residence, in accordance with applicable laws and regulations.
We also use the personal information we collect to:
We share your personal information as described below or as otherwise described in this notice:
Many of the operations we perform require us to hire other companies to help us with these tasks. For example, SeatGeek retains companies to help us handle mail and email (including sending and delivering packages, postal mail and email), market our products and services, handle purchases of tickets to certain events, analyze user behavior, process credit card transactions, and provide customer service. The companies we retain to help us with these tasks have access to personal information to perform their functions, but may not use it for other purposes.
For users who submit personal financial information for sales or other scenarios where a user receives money from SeatGeek, we utilize a third-party payment provider, Stripe, to process all payments and tax-reporting documents on our behalf. When you provide certain personal information on the SeatGeek platform, including your Social Security Number, all such information is provided directly by you to our third-party processor. The payment processor’s use of your personal information is governed by their privacy notice. To view Stripe’s privacy notice, including how your information is processed and retained, please visit: stripe.com/privacy.
SeatGeek also utilizes a third-party to manage automated promotional and marketing text and SMS messages that you explicitly consent to receiving. You may reply HELP or STOP at any time to cancel these messages and may view more information about how our service provider, Attentive, processes your personal information by viewing their Terms & Privacy Notice.
We may share your personal information with SeatGeek's affiliates and subsidiaries, based on our legitimate interests. Our affiliates and subsidiaries may use your personal information solely for the purposes set out in the "How We Use the Information We Collect" paragraph above.
When you use the Services to purchase or sell tickets, we may provide personal information to the ticket seller, team, venue, promoters, league, or other third party involved in the sale of the ticket or otherwise related to the event or similar events in the future. We may even ask you to transact directly with that third-party vendor. For example, when you purchase a ticket, we may share your personal information with the seller of the ticket in order for the seller to complete the transaction. Similarly, when you purchase a ticket to an event (such as, but not limited to, a game or concert), we may provide your personal information to the teams you see, the league or organization that sanctioned the game, a concert promoter, and/or the operator of the venue or facility that hosted the event. Additionally, we may share information with third parties to assist in processing your payment with the seller, or a payment to you, if you are the seller. These third parties may use your personal information for analytics, offering you other products or services, preparation of reports, ticket fulfillment, as well as customer service and other legitimate business uses.
We may enter into agreements with companies (including, for example, by way of a co-branded or private-labeled website) (“Third-Party Companies”) that offer their products or services on our Services, and you may be asked to transact directly with those Third-Party Companies relating to your purchase of tickets. As a result, we may disclose your personal information to the Third-Party Companies that co-brand their products and services on our Services. For example, we do not process payment information, such as credit cards, directly, but instead utilize secure Third-Party Companies to process that payment. Because we do not control the privacy practices of Third-Party Companies, you should read and understand their privacy policies and/or notices.
Our business is constantly changing. In the event SeatGeek goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information will likely be among the assets transferred.
SeatGeek reserves the right to disclose personal information in order to comply with the law. We may also disclose personal information to enforce or apply the terms and conditions applicable to our products and services, or protect the rights, property or safety of SeatGeek, our users, or others.
We may process and share data in an aggregated and anonymized form. When we do this, we ensure that the data we share cannot reasonably be used to identify you or your device.
We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, information about your location, and conversion information. This information may be used by SeatGeek and others to, among other things, analyze and track data, determine the popularity of certain content, and to deliver advertising and content targeted to your interests on our Services and other websites and applications. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices. Your device may also include a feature that allows you to opt out of having certain information collected through applications used for interest-based advertising purposes. See “Your Choices” below for information about how to control the collection of location information by SeatGeek.
We retain your personal information for no longer than is necessary for fulfilling the purposes set out in this notice and it will be stored securely as long as we have it. We apply different retention policies for different types of personal information. The retention period is dictated by certain factors, such as the type of personal information, the purpose for which the data was collected, the legal basis permitting us to collect and store it, statutory requirements, industry guidelines, our legitimate interests in providing the Services or protecting our legal rights, etc.
When we no longer have a legitimate reason or legal requirement to process your personal information, we will delete it or store it in an anonymized and aggregated manner that no longer identifies you.
For example, if you close your account with us, we may retain in our files certain information associated with your account and past transactions for purposes of backups, fraud prevention, dispute resolution, investigations, and compliance with legal and regulatory requirements.
California law permits residents of California to request certain details about how their information is used, stored, and shared. If you are a California resident, you may have certain rights. Specifically, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA) (collectively, “California Privacy Laws”) may permit you to request that we: provide you the categories of personal information we have collected or disclosed about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we shared personal information. Additionally, it requires that we provide access to and/or a copy of certain information we hold about you, and, upon verified request, delete certain information we have about you. For more information on this and your rights under California Privacy Laws, please see our California Privacy Notice.
If you are located within the UK/EEA, the following information applies to you:
Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information:
However, these rights are not absolute, and may apply only in certain circumstances. We may decline your request as permitted by law, for example, if fulfilling your request would reveal personal information about another person or where they would infringe the rights of a third party (including your rights). In the case of a request for deletion of data, we may nevertheless retain such data in a temporary archived form for the period necessary to satisfy our legal, accounting, or tax obligations.
You may exercise your rights by signing into your account and going to your “My Account” page, or by contacting us using the contact details provided below. If you have a complaint about how we process your personal information, please contact us at our contact details below and we will respond to your request as soon as possible. You may also have the right to complain to your data protection supervisory authority or regulator. Details of the relevant authorities or regulators are available from your local Human Resources contact OR by emailing us at privacy@seatgeek.com. We will not discriminate against you for exercising any of these rights. Further information may be needed to verify your identity before exercising these rights. You may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.
If you would prefer not to receive notices of special savings or promotions from SeatGeek, you may simply opt-out from receiving them by clicking the "unsubscribe" link included within any email and/or by updating your notifications preferences in your “My Account” page. Please note that, even if you opt out of promotional emails, we may still send you important service-related communications regarding your account and tickets you may have purchased.
You may be asked to consent to the Service’s collection of location information. Even if you consent to the collection of your location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. You may also stop our collection of location information by following the standard uninstall process to remove all of our mobile applications from your device.
When we ask to collect your location information, we will only do so with your consent and limit the processing of this information in order to provide you with the specific location-based services, including, but not limited to, providing you with directions to an event or helping you utilize third-party ride-sharing services. In these contexts, it may be necessary to share this information with third parties at your request.
The Services may include links and connections to third-party services and applications. While we only partner with trusted third-parties, we have no control over and are not responsible for the information that you submit to, or is collected or processed by such third-party services or applications and this privacy notice does not cover any data collection or processing by such third-party services or applications. You are encouraged to carefully read the privacy policies, notices, and the terms of use of those third-party services or applications to understand their procedures for collecting, using, and disclosing personal information.
At SeatGeek, we do not intentionally collect or process personal information from children under the age of thirteen (13). If a child under 13 submits personal information to SeatGeek and we learn that the information is from a child under 13, we will attempt to delete the information as soon as possible. If you are a parent or guardian and you believe we have collected personal information from your child under 13, please contact us via the Contact Us information below.
Please note that the age threshold mentioned above may vary depending on applicable legal requirements in your jurisdiction. If this is the case, we will indicate it accordingly at the time of collection.
If SeatGeek decides to change our Privacy Notice, we will post the updated notice within the Application, on this page, and/or the homepage of the Site, and/or other places we deem appropriate. We reserve the right to modify this Privacy Notice at any time, so please review it frequently. If we make material changes to this Privacy Notice, we will notify you here, and/or by email, and/or by means of a notice on our homepage.
We care about your personal information and your rights. If you have any questions or comments about this notice, the ways in which SeatGeek collects and uses your information as described here, your choices and rights regarding such use, or wish to exercise your rights under law, please do not hesitate to contact us at:
Email: privacy@seatgeek.com
Website: www.seatgeek.com
Postal Address:
SeatGeek, Inc.
Attn: Legal Department
902 Broadway, 10th Floor
New York, NY 10010
If you are located within the UK, our representative in the UK is SeatGeek Sport Limited, Unit 8 Merchant Court, Monkton Business Park South, Tyne & Wear, NE31 2EX. It can be contacted via privacy@seatgeek.com.
If you are located within the EEA, our representative in the EEA is SeatGeek ApS, Njalsgade 76 2300 Copenhagen S. It can be contacted via privacy@seatgeek.com.