Manchester City Announces Ticketing Technology Partnership With SeatGeek
September 17th, 2026
Manchester City has today announced a new global partnership with SeatGeek, building on a ticketing technology relationship in place since 2018
The Club will continue to utilise SeatGeek’s technology across matchdays, hospitality and concerts at the Etihad Stadium and Joie Stadium
For the first time, SeatGeek’s brand will also appear across digital, social and in-stadia assets
Manchester City has today announced a new global partnership with SeatGeek, the technology platform boosting the live event experience for fans, teams and venues.
Since 2018, the Club has utilised SeatGeek’s modern, mobile-first platform to power its ticketing operations for matchdays, hospitality and concerts at both the Etihad Stadium and Joie Stadium.
The new agreement announced today will see the Club continue to use this technology in close collaboration with SeatGeek, helping to improve efficiency and deliver the best possible fan experience when supporters purchase and manage tickets through the Club’s website and app. The Club will continue to manage the direct sale and re-sale of Manchester City tickets, with SeatGeek providing the technology that powers these experiences.
The platform’s branding will be visible to fans across the Club’s digital and social estate and in-stadia during men’s and women’s matchdays.
In addition, SeatGeek will harness the new global partnership to drive further brand awareness within the US, a key market for both the brand and Manchester City, as the Club’s footprint continues to grow within the region.
Greg Swimer, Chief Technology Officer at City Football Group, said, “Continuously investing in the best technology to improve the online ticketing and membership experience for fans is a key priority for Manchester City.
“We have worked with SeatGeek for a number of years as our trusted ticketing technology provider and it’s fantastic to further integrate our two brands with the announcement of this global partnership. We look forward to continuing to work together over the coming years.”
Manchester City sits alongside SeatGeek’s strong portfolio of sports partnerships across the Premier League and EFL within the UK, in addition to brands within the NFL, NBA and MLS in the United States.
Jordan Hitchen, Regional Director, EMEA at SeatGeek, added, “Manchester City has worked with us since 2018, and we’re proud to continue that work through this new global partnership. Together, we’ve used technology to make ticketing more efficient and deliver a better experience for fans, and there’s more to come in the years ahead.
“Manchester City’s ambition and commitment to innovation align closely with our own, and we look forward to continuing to evolve the technology and experiences we provide across the Club’s matchdays, hospitality and events, while bringing our two brands closer together on a global stage.”
ABOUT MANCHESTER CITY FOOTBALL CLUB
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 61,000 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing Medlock Square, a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com.
ABOUT SEATGEEK
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone – fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.