June 20th, 2024

SeatGeek Secures an Extension with Aston Villa FC

This marks the company’s eighth renewal this year and extends SeatGeek’s role as Aston Villa's primary ticketing provider

SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year extension with Aston Villa FC of the English Premier League. The renewal extends SeatGeek’s role as the organization’s primary ticketing technology provider.

"We are extremely happy to be aligned with SeatGeek with our new global vision for this great club,” said Chris Heck, President of Business Operations. “SeatGeek has been a trusted partner, and we look forward to continuing our off-field growth alongside an internationally-recognized partner.”

Working in lockstep with Aston Villa, SeatGeek will continue aiming to improve the digital ticketing experience, amplifying match days for new supporters and those who come back year after year. By fast-tracking the adoption of mobile season tickets and match tickets, SeatGeek and Aston Villa provide fans with the type of world-class experience synonymous with Villa Park.

“We are delighted to have extended our partnership with Aston Villa after what has been such a historic season, one which maintains their upward trajectory,” said Peter Joyce, Managing Director, EMEA at SeatGeek. “It is our pleasure that we are able to continue our journey together.”

SeatGeek’s proven track record of working with premier sports organizations across the United Kingdom was a critical factor in Aston Villa’s decision to extend its partnership with the company. SeatGeek’s portfolio of UK clients spans leagues, ticketing nearly half of the English Premier League (EPL), including Manchester City, Liverpool and Newcastle United in addition to Aston Villa, and clubs within the EFL Championship, such as Middlesbrough FC, Bristol City, Watford and Sheffield United.

In the United States, the company works with numerous clubs within Major League Soccer (MLS), the National Women’s Soccer League (NWSL) and the United Soccer League (USL). It is also the league-wide Official Ticketing Partner of the USL and USL Super League.

With today’s announcement, SeatGeek has renewed partnerships with eight soccer clubs globally since the start of 2024. Most recently, it announced extensions with the EFL Championship’s Stoke City FC and Middlesbrough FC, as well as Major League Soccer’s Minnesota United FC and Portland Timbers.

ABOUT SEATGEEK

SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.

SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.