July 18th, 2024
This deal recognizes SeatGeek as the club’s primary ticketing platform, powering matches with its best-in-class technology
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a new multi-year agreement with Norwich City FC of the EFL Championship. The new deal positions SeatGeek as the club’s main ticketing technology provider ahead of the 2025-26 season.
“Teaming up with SeatGeek represents a pivotal step in enhancing the experience for our loyal supporters,” said Ollie Applegate, Head of Technology at Norwich City FC. “The company’s cutting-edge technology will provide our supporters with a seamless and efficient ticketing process, ensuring easy access to every match. This collaboration underscores our commitment to delivering the best possible matchday atmosphere for those entering our stadium.”
With this new deal, SeatGeek will work alongside Norwich City to enhance the club’s digital ticketing experience for supporters looking to attend matches at Carrow Road, from the ticket-buying process to stadium entry. SeatGeek will also assist the club in fast-tracking the adoption of mobile season cards and match tickets, redefining the event-day experience for both new fans and those who come to support Norwich City match after match.
"By joining forces with Norwich City, we’ll bring our innovative ticketing solutions to one of football's most historic, dedicated fan bases,” said Peter Joyce, Managing Director, EMEA at SeatGeek. “Our shared commitment to excellence will ensure that supporters have access to a best-in-class ticket-buying experience that will elevate and enhance the supporter experience at Carrow Road.”
SeatGeek’s proven track record of working with premier sports organizations across the United Kingdom was a critical factor in Norwich City’s decision to select the company from a competitive tender process. SeatGeek’s portfolio of UK clients spans leagues, ticketing nearly half of the English Premier League (EPL), including Manchester City and Newcastle United, and multiple clubs within the English Football League (EFL) Championship, such as Bristol City, Leeds United, Derby County and Sheffield United.
In the United States, the company works with numerous clubs within Major League Soccer (MLS), the National Women’s Soccer League (NWSL) and the United Soccer League (USL). It is also the league-wide Official Ticketing Partner of the USL and USL Super League.
Since the start of 2024, SeatGeek has continued to deepen its presence within soccer both globally and across leagues, signing with four new clubs, including the NWSL’s Utah Royals and Norwich City FC, and renewing deals with nine. SeatGeek recently announced extensions with the EFL Championship’s Stoke City FC and Middlesbrough FC, the EPL’s Aston Villa, Major League Soccer’s Minnesota United FC and Portland Timbers, and the NWSL’s Portland Thorns.
ABOUT NORWICH CITY FC
Norwich City Football Club were founded in 1902 and currently compete in the Sky Bet Championship, the second tier of the English football pyramid. The Canaries were members of the inaugural English Premier League (EPL) and in their recent history have competed in the EPL in six of the previous 12 seasons. Among their honours are two League Cup wins. The club play their home matches at Carrow Road stadium, which has been the team’s home since 1935. The club’s anthem ‘On the ball, City!’ is widely thought to be the oldest football song in the world still in use today.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, and Florida Panthers, as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.