December 17th, 2024
Continuing as the Official Ticket Provider, SeatGeek is enhancing the fan experience at one of cricket’s most iconic venues
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year extension with Marylebone Cricket Club (MCC), continuing SeatGeek’s position as the Official Ticket Provider of Lord’s Cricket Ground in London, one of the most prestigious cricket venues in the world.
“Over the past five years, our close working relationship with SeatGeek has helped us modernize the ticketing experience, allowing us to transition seamlessly from paper tickets to a fully digital solution,” said Jeff Wollen, CIO, MCC. "The platform’s technology has not only streamlined operations but also significantly enhanced the experience for our members and fans. We’re pleased to continue this collaboration, which has proven to be instrumental in shaping a more modern and efficient way for supporters to enjoy events at Lord’s.”
SeatGeek has played a key role in accelerating the adoption of mobile-first technologies, ensuring a seamless and integrated ticketing experience through Lord’s dedicated mobile app. SeatGeek also ensures fans can easily elevate their in-venue experience by integrating premium hospitality offerings such as champagne and picnic hampers into its platform. This continued focus on innovation highlights the joint commitment to enhancing convenience and enjoyment for all members and fans who come to Lords.
“Our relationship with Lord’s reflects our shared commitment to redefining how fans engage with live events,” said Jordan Hitchen, Director, EMEA at SeatGeek. “By combining advanced technology with a deep understanding of the venue’s heritage and its supporters, we’re creating a ticketing experience that seamlessly blends tradition with innovation.”
Beyond Lord’s, SeatGeek’s presence in the UK market includes a distinguished portfolio of partners. Nearly half of the English Premier League (EPL)—including Manchester City and Newcastle United—rely on SeatGeek’s expertise and technology, alongside several clubs in the English Football League (EFL) Championship, such as Bristol City, Leeds United, Derby County and Sheffield United.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology, and Rally, its event-day operating system. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, and Florida Panthers, as well as the National Football League (NFL), Major League Baseball (MLB) and nearly half of the English Premier League (EPL). Curious? Visit www.seatgeek.com.