Sep 19, 2025
·Emily Kho
SeatGeek is the Official Ticket Marketplace of the Michigan Wolverines, and this year the platform is deepening its connection to fans through a Name, Image, and Likeness (NIL) deal with running back Justice Haynes. The partnership gives Michigan supporters more than just a ticket to the game. It creates savings, access, and a chance to back one of the Wolverines’ most exciting offensive weapons.
With the code JUSTICE10, fans can save 10% off up to $25 on tickets throughout the 2025 college football season. It’s a win-win: a way to experience the electric atmosphere at Michigan Stadium and a chance to celebrate one of the program’s rising stars.
NIL collaborations like this represent the new era of college athletics. Players gain well-deserved opportunities to benefit from their name and brand, while fans get closer to the athletes they admire.
For SeatGeek, teaming up with Justice Haynes reinforces its mission to connect fans with unforgettable live experiences.
A Georgia Star Finds His Way to Ann Arbor
Justice Haynes’ football journey began in the heart of SEC country. A native of Roswell, Georgia, and the son of former NFL running back Verron Haynes, Justice seemed destined for the gridiron from an early age. At Blessed Trinity Catholic and later Buford High School, he quickly established himself as one of the premier running backs in the nation.
During his high school career, Haynes rushed for more than 7,500 yards and 95 touchdowns, numbers that placed him among Georgia’s all-time greats. His blend of speed, vision, and toughness made him nearly unstoppable, and recruiting analysts ranked him as a five-star prospect and one of the top backs in the 2023 class.
Initially, Haynes committed to Alabama, a testament to his talent and the Crimson Tide’s storied tradition of producing elite running backs. But in a twist that made national headlines, he later transferred to Michigan, signaling both a fresh opportunity for Haynes and a major recruiting win for the Wolverines.
Impacting the Wolverines’ Ground Game
Michigan football is known for its punishing ground game, and Haynes’ arrival only adds to that identity. Built at 5’11” and 205 pounds, he brings the perfect mix of power and quickness to complement the Wolverines’ offensive system.
Even in his early appearances, Haynes showcased flashes of brilliance. His burst through the line of scrimmage and ability to shed tackles have already drawn comparisons to recent Michigan standouts like Blake Corum and Hassan Haskins. Coaches have praised his maturity and readiness to contribute, noting that he plays with the poise of a veteran despite being early in his college career.
Looking ahead to the 2025 season, Haynes is expected to play a central role in the backfield rotation. Analysts believe his skill set could make him one of the breakout stars in the Big Ten, giving Michigan yet another offensive weapon as it competes for conference and national titles.
More Than Just Stats
What makes Justice Haynes a compelling NIL partner isn’t just his production on the field. It’s his character and commitment. Growing up as the son of a professional athlete, Haynes learned the importance of discipline, humility, and perseverance.
He’s been active in youth football clinics, mentoring young players who look up to him as both a role model and a leader. His approachable personality and team-first mentality make him a natural fit for brands like SeatGeek, which seek to connect with fans in authentic and meaningful ways.
SeatGeek and the Michigan Fan Experience
For fans, SeatGeek offers more than just a place to buy tickets. As the Official Ticket Marketplace of the Michigan Wolverines, the platform delivers a ticket-buying process designed for ease, transparency, and confidence.
Features like interactive seat maps, no hidden fees, and a mobile-friendly app ensure that fans know exactly what they’re paying for and can head to the game stress-free. Whether you’re looking for the perfect view inside “The Big House” or trying to score seats for a rivalry matchup against Ohio State, SeatGeek has you covered.
Now, with the addition of Justice Haynes’ partnership, fans get even more value. Using the code JUSTICE10 not only provides savings but also builds a direct connection to one of the Wolverines’ newest stars. It’s a collaboration that blends tradition, talent, and technology, all in the service of fans.
Go Blue: Don’t Miss the Action
There’s nothing quite like a Saturday in Ann Arbor. From the sea of maize and blue to the roar of more than 100,000 fans inside Michigan Stadium, it’s an experience every college football fan should have.
This season, with Justice Haynes carrying the ball and SeatGeek making tickets easier to access, the connection between players and fans has never been stronger.
So whether you’re a lifelong Wolverine or a first-time visitor to “The Big House,” make sure you’re part of the excitement. Grab your tickets on SeatGeek, use the code JUSTICE10, and get ready to cheer on Michigan. Go Blue!