Oct 23, 2025
·Mary Callahan
The Fiserv Forum is one of the newest and most dynamic arenas in the country, serving as the home of the Milwaukee Bucks (NBA) and Marquette Golden Eagles men’s basketball (NCAA). Opened in 2018, the arena has quickly become a hub for world-class entertainment in Wisconsin, hosting concerts, comedy, family events and championship sports. Modern, sleek and designed with fan experience in mind, Fiserv Forum is a must-visit for anyone in Milwaukee looking for live entertainment.
About Fiserv Forum
Address: Fiserv Forum, 1111 Vel R. Phillips Ave, Milwaukee, WI 53203
Fiserv Forum seats over 17,000 for basketball and up to 18,000 for concerts, making it one of the most versatile venues in the Midwest. The arena is known for its cutting-edge design, sustainable architecture and fan-first amenities.
Beyond sports, the venue has hosted massive concerts from artists like Elton John, Billie Eilish, Post Malone and Metallica, as well as major events like the 2020 Democratic National Convention (scaled down due to the pandemic) and championship boxing matches.
A Look Back at Fiserv Forum’s History
Built as part of a massive revitalization project for downtown Milwaukee, Fiserv Forum replaced the aging Bradley Center and ushered in a new era for the Bucks and the city.
Key highlights include:
Opening in August 2018 with a concert headlined by The Killers and the Violent Femmes
Serving as the home of the Milwaukee Bucks’ 2021 NBA Championship run, their first title in 50 years
Becoming the centerpiece of the Deer District, a thriving entertainment plaza and gathering place for fans during games and events
Hosting top-tier events like UFC cards, WWE pay-per-views, NCAA tournaments and world tours from major recording artists
How to Get to Fiserv Forum
Driving: Located in downtown Milwaukee, the arena is easily accessible via I-43, I-94, and I-794. There are multiple nearby parking garages, including the Highland, 5th Street and Juneau lots. Prepaid parking is recommended for major events.
Public Transit: Milwaukee County Transit System buses run routes throughout the city that stop near the arena.
Rideshare: Uber and Lyft drop-off zones are conveniently located near the main entrances.
Accessibility: Fiserv Forum is fully ADA-compliant, offering wheelchair seating, elevators, accessible restrooms and assistive listening devices.
Plan Your Visit to Fiserv Forum
Opening Times: Doors usually open 60–90 minutes before events, depending on the type of event.
Event Duration: NBA games last about 2.5 hours, while concerts and special events vary.
Ticketing: The arena uses mobile ticketing for seamless entry.
Food & Beverages: Fiserv Forum is well known for its food program, featuring both arena staples and local Milwaukee favorites. Concessions include:
Sobelman’s (burgers)
The Laughing Taco (Mexican street food)
Milwaukee Pretzel Company
Jack Daniel’s Bar & Grill
Local craft beer from Wisconsin breweries
Amenities: Luxury suites, the exclusive BMO Club, modern lounges and interactive fan experiences enhance visits for premium ticket holders.
Stadium Policies
Bag Policy: Only small clutches (9” x 6” x 1.5”) and clear bags (12” x 12” x 6”) are permitted.
Security: Guests are required to pass through security screening.
Prohibited Items: Outside food and drinks, large bags, professional cameras and noisemakers are not allowed.
Alcohol Policy: Valid ID is required, and alcohol sales typically end after the third quarter of basketball games.
Re-Entry: No re-entry once you exit the arena.
Inside Fiserv Forum
The arena is designed for fan comfort, with wider seats, larger concourses and unobstructed sightlines throughout. State-of-the-art video boards and sound systems make both games and concerts visually and acoustically impressive.
The Deer District, located just outside the arena, has become a major attraction on its own. Packed with bars, restaurants and outdoor screens, it’s a gathering spot for tens of thousands of fans during playoff games and large events.
Make the Most of Your Visit
Best Value Seats: Upper-level center sections provide great views of the court and concerts at a more affordable price.
Premium Experience: Courtside seats and club access (including the BMO Club and West Bend Lofts) offer upscale dining, drinks and private amenities.
Concert Tips: Floor seats bring you closest to the stage, but side lower-bowl sections provide excellent sound and sightlines.
Arrive Early: Take time to explore the Deer District and grab food or drinks before heading into the arena.
Legacy at Fiserv Forum
In just a few short years, Fiserv Forum has become a symbol of Milwaukee pride. From the Bucks’ championship run to major global tours, the venue has established itself as one of the best new arenas in the United States. With its central location, modern design and the vibrant Deer District surrounding it, Fiserv Forum offers an experience that goes far beyond just a game or concert.
Plan Your Visit with SeatGeek
Whether you’re catching a Bucks game, cheering for Marquette or singing along with your favorite artist, Fiserv Forum offers unforgettable live entertainment in the heart of Milwaukee. SeatGeek makes it easy to find the best tickets, compare prices and plan your perfect visit.