Sep 19, 2025
·Emily Kho
SeatGeek is the Official Fan-to-Fan Ticket Marketplace of the Texas Longhorns, and this year the partnership is getting even stronger through a Name, Image and Likeness (NIL) deal with standout running back CJ Baxter. The collaboration gives fans more than just a way to support their favorite team. It offers them exclusive savings and a closer connection to one of Texas’ most exciting young stars.
With the code BAXTER10, fans can save 10% off up to $25 on tickets throughout the 2025 college football season. It’s the perfect way to experience the action live in Austin while celebrating the player who’s making headlines in burnt orange.
For college football programs, NIL deals like this represent more than simple sponsorships. They highlight the bridge between athletes and the fans who fuel their journey.
By teaming up with Baxter, SeatGeek is helping expand access to live games while directly supporting the athletes who create unforgettable moments on the field.
CJ Baxter’s Journey From Orlando to Austin
CJ Baxter’s football story starts long before he put on the Longhorns jersey. A native of Orlando, Florida, Baxter played his high school football at Edgewater, where he quickly established himself as one of the most dominant running backs in the country. His combination of size, speed and vision made him a nightmare for opposing defenses.
During his senior season, Baxter racked up over 1,300 rushing yards and 10 touchdowns, cementing his place as one of the top recruits in the nation. Ranked as a five-star prospect by major outlets, he was considered the No. 1 running back recruit in the country for the class of 2023. Recruiting analysts often compared him to former Texas stars like Bijan Robinson for his blend of power and explosiveness.
His recruitment turned into a national story, with powerhouse programs like Alabama, Florida and USC all fighting for his commitment. But Baxter ultimately chose Texas. This decision ultimately energized Longhorn Nation and underscored the program’s ability to attract elite talent.
Making an Impact in Austin
As a freshman in 2023, Baxter didn’t waste time showing he belonged on the college stage. Despite sharing carries in a talented backfield, he flashed the kind of big-play ability that had Longhorn Nation buzzing. His breakout game came against Baylor, where he rushed for 90 yards and a touchdown, giving fans a glimpse of the future.
By the 2024 season, Baxter had firmly established himself as Texas’ starting running back. Known for his ability to break tackles and gain tough yards, he also proved he could be a weapon in the passing game. His versatility made him an every-down threat and a key piece of Texas’ offensive game plan.
The excitement around Baxter is part of a larger tradition at Texas. The Longhorns have produced some of the most legendary running backs in college football history, from Ricky Williams and Cedric Benson to Bijan Robinson. Baxter’s early success has many fans convinced he is the next name to be added to that storied list.
Heading into this season, expectations for Baxter are sky-high. Analysts have already pegged him as one of the top backs in the Big 12 and a potential All-American candidate. For Longhorn fans, every carry feels like a chance to witness something special.
Leading the Longhorns With Work Ethic
What makes CJ Baxter such a strong NIL partner isn’t just his athletic ability. It’s the way he carries himself off the field. Coaches and teammates consistently praise his work ethic, humility,and team-first mentality.
Baxter is also active in the community, participating in youth football camps and local outreach programs that inspire the next generation of athletes. His approachable personality and dedication to giving back make him a natural fit for brands like SeatGeek, which share a focus on building connections with fans.
SeatGeek and the Texas Fan Experience
Partnerships like this one bring fans closer to the action. With SeatGeek as the Official Fan-to-Fan Ticket Marketplace of the Texas Longhorns, getting tickets has never been easier or more affordable.
Beyond the savings from Baxter’s discount code, SeatGeek offers fans a modern, streamlined ticket-buying experience. Features like interactive seat maps, transparent pricing and mobile-friendly checkout ensure that fans know exactly where they’re sitting and what they’re paying. No hidden fees, no surprises.
Whether you’re buying for a rivalry game at Darrell K Royal–Texas Memorial Stadium or traveling to watch the Longhorns take on conference foes, SeatGeek makes the process simple.
And now, thanks to CJ Baxter, fans can save even more when they purchase tickets. It’s a partnership that combines the tradition of Texas football with the innovation of a tech-forward marketplace.
Hook ’Em: Don’t Miss a Moment
Texas football is more than a game. It’s a tradition, a community and a rallying point for fans across the country. With CJ Baxter leading the way in the backfield and SeatGeek making it easier to be part of the action, there’s never been a better time to support the Longhorns.
So grab your burnt orange, get your tickets on SeatGeek and don’t forget to use BAXTER10 to unlock your exclusive discount. Hook ’em!